Pause

Post-BlogHer '09: A Reminder of the Power of Listening to Influentials

My latest on Jack Myers.com. BlogHer '09 from the marketer's perspective

What "BaconSalt" Taught Me About Building Brand Fanaticism in Social Media

A chance encounter while traveling gave me a new lease on the power of food blogging and tapping foodies of all stripes to make things happen.

If I Were Twitter’s Agent: Assessing the Social Media Tool’s Rise and What Would Make it Flop

Ain't life Twitterific? That's the point of my latest piece. Whether or not we are nearing the apex of Twitter's popularity, it's certainly time to think about what we, the users, are doing to the not-so-poor sm tool, at least before it has to go to rehab.

"Hey Buddy, Wanna Buy a T-shirt?": Notes from Inside P&G's Digital Marketing Hack-a-thon

My take on P&G's very clever experiment to get their marketing leadership in-synch with best practices in social media marketing.

Ask Not What Women Bloggers Can Do for You … Getting Things Done in the Blogosphere

Rosie the Riveter is the inspiration behind my latest observations of how women are taking their lives into their own hands, or blogs.

Who You Calling MommyBlogger? The Web's Most Influential and Diverse Community Begs You to Stop Generalizing

Understanding a group that's not so sure about their name, or what you assume to be true about them.

What Presidents Both Dead and Alive Tell Me About the Future of Social Media

Wonder where social media is going? Ask our Founding Fathers.

Digital Marketing Anti-Predictions: What I Hope Goes Away in 2009

My Prediction Piece, on JackMyers.com. I should not have defaulted to the edit team for the graphic. Oy!

Pondering Motringate, the economy, and my take on agencies playing nice

My latest on JackMyers.com.

What the Motrin Moms Campaign (and resulting MomBlogger reaction) Can Teach Us About Redemption in the Blogosphere

We Can't Fully Leverage Social Media Until Brands, Media Buyers, and PR Learn to Play in the Sandbox Together

 In This Economy, Why Invest in Social Media?

Who gives a Tweet? Mommybloggers do

My latest on JackMyers.com: an ode to Twitter and the women who use it.