I just read a post on Mike Manuel's Media Gorilla Blog called "Why Blogging Has Become Harder". I don't usually read posts that are not business-related anymore, but I was drawn to it, especially this passage:
The truth is, last year was an amazingly good, but challenging year for me at Voce. We won several big accounts. We grew our team. We formalized partnerships (and forged new ones). We innovated. And where we could, we shared what was working. And amidst all of this, I must admit, I felt an increasing need (really, a responsibility) to focus whatever extra attention, energy and know-how I had on my projects, my clients and my teams.
As a result, I went dark online.
But here’s the other truth: My insularity was also influenced by my frustration with the signal to noise ratio, especially around social media consulting. When everybody’s talking and acting like they’re the experts, the last thing I wanted to do — really, the last thing I could do — was to try and show my expertise by shouting the loudest or talking the longest. That doesn’t help anyone, plus, you know, I don’t want to be that guy...
I commented on Mike's post, realizing that I had more to say than just what I had posted:
Mike, I had a similar Come-to-Jesus moment looking back at my blog during my first real vacay in years and realizing how little I’ve contributed to my digital legacy, and yet it was a time when I’ve done more speaking and educating on social media and marketing. It depressed me that my blog bling was outdated (I couldn’t even quite remember how to change it!) and that my meatiest recent piece was on wearing tight jeans. I used to geek out on social media, even get sweaty writing about it! But alas, the more work we have In Real Life, the less time I’ve had to participate online. I’m going to endeavor to get re-involved–how else do people put their money where their mouths are? But in different fashion than in 2005. I actually have a JOB other than reading blogs and writing four hours a day. It should be interesting.
This has been my struggle for the past few years. Even at the BlogHer Conference, when I'm surrounded by women who spend enormous amounts of time on their blogs, and women who are just opening to this life-altering pursuit, I feel alienated. I can only hear their stories and nod, knowing that at one time I could relate. Today, I just help pay for the booze. I know there's more to it, but when I'm just sitting on my ass, or am doing what my blog tagline indicates--"sitting still"--I become Annie Dillard, wistful for the writing life.
Mike's right, there is much more flotsam out there on the Web, and it's difficult being able to follow it so closely that you can say something that hasn't already been said in a comment on TechCrunch, let alone in a fully-fleshed blog post. Some of us have removed the obstacles of other commitments by designating our best thoughts to Twitter, just getting them out there, unroasted, before we overthink them or they fade away. Back when I had a non-start-up job, I used to jot down ideas, then work on them at night, going to bed minutes after clicking "Publish." Now, I struggle at night to catch up on email.
But you know, a lot of this is beginning of the year resolution making, a lot of talk. If I were in therapy right now, my shrink would insist that I stop talking about my blog like it's not in the room with me. I have to address it directly. Here goes:
Blog, it's true, I know it. I haven't been seeing you as much. And because of that I'm ashamed and stay away. It gets harder to come see you because every time I come back I see signs of my neglect. TypePad has added so many new features I don't recognize your dashboard anymore. I struggle to add and remove Typelists. I push publish again and again, and still no change. I know that I'll need to go deeper, into your source code, to truly make changes, but I struggle with the commitment. The commitment I once had, when for hours I would explore every last feature you had, upload images, even have H-band create new headers for categories, when you were my everything, I've saved for other pursuits, like ensuring payroll.
It seems, I became so excited about you that I took it to a macro level. I needed to help others enjoy what I enjoyed when I began to write every day. It started with a conference, then grew to something that exceeded any part-time effort. I still kept posting to you, but by then I had a business to run, and you could no longer be the receptacle of personal takes on my business pursuits, because now there were others besides H-band whose privacy I needed to protect. People like employees and investors.
Yes, there have been others, but you knew about the print gigs--I even wrote about them here--and the affair with Fast Company. I promise you, JackMyers.com is strictly professional, and of course I have to blog on your sister, BlogHer.com, from time to time. You have to be realistic. Sometimes she even links back to you.
While I cannot promise that I will be back to visit everyday, I will think of you more. I'm not sure what our relationship will look like. When you were raised to help me sort out what I was passionate about, and you did just that. Perhaps now you can help me stay on what I'm passionate about. I can ask you the questions I can't elsewhere. Just know that, while most of your traffic consists of Google Searches on the word "sex", and people who are wondering what I've been up to since high school, I still value you. You've documented me at my best and my worst, been the place I've gone to in good times and frankly horrible ones. I'll be back.
Be patient with me. I'm still working through this phase, where I commute and travel a lot and, you know, work. There's a lot of exciting stuff to share with you about the people and companies I get to meet, but I haven't yet figured out how to share this stuff with you. I promise to work on that. I'll remember to call, or at least post, more regularly. I also promise to visit Mom more often.