(Caption: Our view of Big Sur)
I met Kareem because we needed a contract script writer--badly. Copywriting was not Kareem's only career strength, and not exactly a career passion, but the project was temporary, and he had just come from a digital agency with too much experience on his resume to get picked up immediately in a downsizing economy.
Prior to meeting Kareem I'd spoken on the phone to another writer with an agency background. She was ready and eager to jump into our project. Shortly, after being briefed about the aggressive deadlines and requirements of the client, she reconsidered and backed away, mid-script. We were supposed to shoot the following week.
In ideal circumstances, we strive for a sane approach to project management, where we plan such things as scriptwriting and shooting schedules way in advance, but being in this Webby world we're in, projects are often inked close to launch. Some people thrive in this kind of environment, some fight it and give in begrudgingly, some reject it outright. I needed to see how Kareem would react early, before hiring him.
I was brutally frank in our interview. Our "co-created" project with Brand X was exciting stuff, but it was not without client oversight and last-minute changes. I said something that I wish I hadn't,
"I need someone who's comfortable with user-generated content that's not all user-generated...I mean, it is, but with an eye toward the brand... not that they want to influence the script, of course...it must be authentic, but brand-friendly..."
I decided to look up from staring down at Kareem's extensive resume; he remained smiling and calm.
"Yes, I think I understand," he said. He told me of several on-set projects he'd done as a creative director. The personalities he'd encountered, the seemingly contradictory directives. It was clear to me that, from a production standpoint, he'd seen it all, and he understood the dichotomous nature of client work--something that often relied on a paradoxical act of creating authentic connection. He didn't bristle when I told him we were shooting next week and still needed scripts to submit for approval. And these scripts depended on the availability of his script subjects, whom had yet to be selected, let alone contacted.
"No problem," he said.
The following week, he arrived for a briefing meeting with snacks for the team. Shortly thereafter, scripts written and approved, he arrived at the set early with props that our producer had trouble procuring. Everyone who had arrived on-set had been briefed by him and was ready to go. He got along famously with the camera crew and director. Later, when the rough cuts were complete he adeptly knew where to cut and even how to retroactively make guests look more comfortable than they actually were. Client requests that may have overwhelmed another writer/producer were creatively integrated with no complaints.
After our final shoot he suggested we go grab some coffee. Already I was trying to think of how else we could work with Kareem until a more suitable position opened up for him.
It was a hot day; I sipped ice-coffee in an air-conditioned Starbucks. He asked me, "Do you fly much?"
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