I. Can. Not. Wait. I get to moderate (or be a fat fly on the wall) while folks like Caterina Fake, Jenna Woodul, Jessica Hardwick, and my Business Partner/Offline Gal Pal Lisa Stone shoot the shinola about community today at the Web 2.0 Conference.
A description of our panel:
BlogHer Presents...World Domination via Collaboration
Jory Des Jardins, Co-founder, BlogHer LLC
Caterina Fake, Co-founder, Flickr
Jessica Hardwick, Founder and CEO, SwapThing.com
Lisa Stone, Co-founder, BlogHer
Jenna Woodul, Executive Vice President and Chief Community Officer, LiveWorld
Many companies focus on building community to “leverage” it, skipping a crucial step: Collaborating with users to build a product or experience that dominates the market because it's great. It is possible to strike that balance: Building community, maintaining credibility, meeting organizational objectives. Meet company leaders whose models are steeped in user collaboration.
Now, some of you might think, I care why? Let me be clear: In Web 1.0. days "Community", (read a loyal audience) was a nice-to-have. It meant eyeballs; populated forums meant page views. Today, however, community is a business model in itself. If you don't give it proper care and feeding you might as well go into print publishing and wonder why your circ numbers are falling. Community is a living, breathing, organism, and it matters. Community supplies traffic, content, word-of-mouth advocacy, a low-cost viral marketing channel, and the most sought-after target audiences of key influencers.
And these women know how to make it blossom.
In our panel we'll explore effective, organic community building that impacts the bottom line from people who have and are building businesses based on strong communities. Some themes I intend to cover:
- The unspoken “rules” of community
- How to properly nourish and build community
- How to monetize community while maintaining it
- How to balance pleasing the community with the realities of running a business
- How to enact change within a community
- How to protect the community against trolls, spammers
- How to communicate with communities
- How to establish leadership structures
- How can advertisers/sponsors influence the influencers?
If you are going to be at Web 2.0., stop in! Say hello.
Web 2.0 Conference
Caterina Fake
Jessica Hardwick
Lisa Stone
Jenna Woodul
Jory Des Jardins
BlogHer
collaboration